Your LinkedIn summary, shown as the About section on your profile, is where you tell your professional story in your own words. A strong one explains what you do, who you help and what makes you good at it, and gives people a reason to contact you.
LinkedIn gives you up to 2,600 characters. Only the first few lines show before “see more,” so make them count.
How to write a LinkedIn summary
- Hook: open with one or two lines about what you do and who you help.
- Story: how you got here and what drives you.
- Proof: two or three results with numbers.
- Skills and specialties: keywords recruiters and clients search for.
- Call to action: tell people how to reach you or what you’re looking for.
Write in the first person, keep paragraphs short, and use plain language.
LinkedIn summary examples
1. Marketing manager
“I help B2B software companies turn content into pipeline.
Over the past seven years I’ve built content and SEO programs at three SaaS startups. At [Company], my team grew organic sign-ups by 3x in 18 months by focusing on the questions buyers actually ask.
What I’m good at: content strategy, SEO, editorial leadership, and getting sales and marketing to agree on what works.
Always happy to swap notes with other marketers. Message me or email [address].”
2. Software engineer
“I build backend systems that don’t fall over.
I’m a senior engineer with eight years in Python and Go, most recently on payment infrastructure handling millions of transactions a day. I care about clean code, good documentation and making on-call boring.
Tech: Python, Go, PostgreSQL, Kafka, AWS, Kubernetes.”
3. Sales professional
“I help HR leaders find software that saves their teams hours every week.
As an account executive at [Company], I’ve closed over $4M in new business and hit 120%+ of quota for three years running. I believe good sales is about listening first.
If your team is drowning in manual HR admin, let’s talk.”
4. Recent graduate
“Recent marketing graduate with a passion for social media and data.
At university I ran social media for the student union and grew Instagram engagement by 60% in a year. I’ve completed Google Analytics and HubSpot Inbound certifications.
I’m looking for an entry-level role in digital marketing. I’d love to connect with marketers in the London area.”
5. Career changer
“After 10 years as a nurse, I’m bringing my patient-first mindset to healthcare technology.
I’ve completed a UX design certificate and redesigned a patient intake form that cut completion time by 40% in user testing. I understand clinical workflows because I’ve lived them.
I’m looking for UX or product roles in health tech.”
6. Founder
“I’m the founder of [Company], where we help restaurants cut food waste with demand forecasting.
I started [Company] after seeing how much food my family’s restaurant threw away each week. Today our software runs in 200 restaurants, cutting waste by an average of 25%.
I’m always keen to talk to restaurant operators, investors and engineers who care about sustainability.”
7. Freelancer
“I write websites and email sequences for SaaS companies that want more trials and demos.
Clients have included [client] and [client]. One recent homepage rewrite lifted demo requests by 35%.
Currently booking projects for next quarter. Email [address] or message me here.”
8. Executive
“COO with 15 years scaling operations at high-growth companies.
I’ve led operations through two acquisitions and grown teams from 20 to 400 people. My focus is building systems and leaders that let companies grow without breaking.
Board and advisory enquiries welcome.”
9. HR / recruiter
“I connect great engineers with companies where they’ll do their best work. I’ve hired 150+ engineers for startups and scale-ups across Europe. If you’re open to new opportunities, my inbox is always open.”
10. Project manager
“PMP-certified project manager who delivers complex IT projects on time and on budget. Recent work: a 2,000-user ERP rollout delivered two weeks early. I’m known for clear communication and calm under pressure.”
11. Data analyst
“I turn messy data into decisions. Four years in retail analytics using SQL, Python and Tableau. My dashboards are used daily by buyers to plan stock across 300 stores.”
12. Designer
“Product designer focused on making complex software simple. I’ve designed tools for finance and healthcare teams, and I love working closely with engineers to ship fast.”
13. Consultant
“I help local businesses get more customers from Google. Most of my clients double their calls from Google Maps within six months. Free 20-minute audit for local business owners. Just message me.”
14. Teacher / educator
“Secondary school science teacher and curriculum lead. I design lessons that make physics click for students who think they’re ‘not science people,’ and I mentor new teachers.”
15. Job seeker after a gap
“Experienced operations manager returning to work after a career break to care for family. Before my break I ran logistics for a 150-person distribution centre, improving on-time delivery to 98%. Ready for my next operations role.”
Tips for a better LinkedIn About section
- Front-load the hook. Only about the first three lines show before “see more.”
- Use keywords from the jobs or clients you want.
- Add numbers to make results believable.
- Match your headline. See our LinkedIn headline examples.
- Skip buzzwords. Here are the business phrases people hate on LinkedIn.
- Back it up with endorsements. Here’s how to ask for professional endorsements on LinkedIn.
FAQ
How long should a LinkedIn summary be?
Up to 2,600 characters are allowed. Around 150–300 words is enough for most people, as long as the first lines are strong.
Should a LinkedIn summary be written in first or third person?
First person. It sounds more natural and approachable.
What should I not put in my LinkedIn summary?
Avoid buzzwords, vague claims without proof, long blocks of text and personal details that aren’t relevant to your work.
Where do I edit my LinkedIn summary?
Go to your profile, click the pencil icon in the About section (or “Add profile section” → About), write your summary and save.
