From perfectly toned abs to impossible yoga contortions and nutritious smoothies, fitness influencers are all the rage on Instagram feeds. And everyone wants to be like them or collaborate with them. Whether you are looking for fitness inspiration or marketers to transform your brand awareness, here are the top influencers on Instagram to consider.
Top Fitness Influencers At A Glance
| Influencer | Instagram followers* | Known for |
|---|---|---|
| Kayla Itsines | 15.9M | Co-founder and head trainer of the Bikini Body Guides (BBG) program |
| Michelle Lewin | 16.1M | Fitness modeling, her own supplements and home exercise equipment |
| Yanet Garcia | 15M | Former TV meteorologist turned personal trainer and lifestyle creator |
| Simeon Panda | 8.1M | Natural bodybuilding and his sportswear brands Elimin8 and Just Lift |
*Follower counts as reported when this list was written.
Top Fitness Influencers On Instagram
1. Kayla Itsines (15.9m Followers)
Kayla Itsiness is one of the most influential fitness models on IG right now. The model, with a reported net worth of $165 million, is the Head Trainer at Bikini Body Guides (BBGs), a company she co-founded with her ex-fiance Tobi Pearce.
Through her BBGs program, Kayla shares her workout schedules, nutritional tips, and motivational content with millions of women, inspiring them to attain wholesome lifestyles.
Kayla’s success in women’s health and fitness has made her a household name on social media. The star has also been featured on top TV shows and even performed in mega sports stadiums.
2. Michelle Lewin (16.1M Followers)
Michelle Lewin is among the most loved female fitness influencers on IG. Not many people know that the 31-year-old began her career as a catwalk model. Even fewer know that she hails from a humble town in Venezuela, where she had to contend with poverty and body image issues. But, rather than succumb to these obstacles, she used them as a springboard to launch her career in Miami, Florida.
Lewin is now ranked among the top titans in the fitness industry, raking in up to $10,000 bucks per Instagram post thanks to sponsorships with Health and fitness brands.
The fitness influencer also runs a successful line of supplements and home exercise equipment. Unlike many other fitness models, Michelle has a plate completely full. “I’m too busy running my brands, and I’ve barely scratched the surface,” she says.
3. Yanet Garcia (15M Followers)
If you are looking to work with female fitness influencers, Yanet Garcia is a great contender. Working as a meteorologist at Mexico’s Televisa Monterrey News, Yanet never imagined that she would become one of the most popular Instagram models and fitness sensations almost overnight. Yanet became an internet fitness model sensation after one of her weather reports on YouTube went viral. The “sexiest weather girl” as many international tabloids started calling her, is known for her sizzling body form and healthy lifestyle.
After leaving TV, she registered as a personal trainer and started a fitness app called FitPlan. As one of the best fitness influencers, amassed millions of followers on her Instagram and YouTube accounts, where she runs a lifestyle blog.
4. Simeon Panda (8.1M Followers)
Just like the legendary giant panda is known for its strength, Simeon Panda also loves to flex his granite-like muscles – in his sportswear line. This 37-year-old British sensation is listed by Forbes as one of the top 10 wellness influencers in the world. Panda loves to share pointers on getting the best shape, building muscle, and bodybuilding “naturally.”
Simeon, who also owns Elimin8 and Just Lift, continues to trend, not only because of his impressive physique but also because of his solid character. He sets the bar high in the fitness industry.
Fitness Influencer FAQ
Who is the most followed fitness influencer on this list?
Michelle Lewin, with 16.1 million followers at the time of writing, just ahead of Kayla Itsines at 15.9 million.
Which female fitness influencers are worth following?
Kayla Itsines, Michelle Lewin and Yanet Garcia are three of the most followed, each with around 15 million followers or more.
How do brands work with fitness influencers?
Most collaborations are sponsored posts or longer-term partnerships, and top creators can earn thousands of dollars per post. Michelle Lewin reportedly earns up to $10,000 per sponsored Instagram post. For the bigger picture, see our guide to influencer marketing trends.
Conclusion
If you want to reap maximum benefits from your next campaign, you shouldn’t look further than Instagram fitness influencers. Our list above is barely exhaustive, but these top influencers on Instagram have made the largest impact in the fitness industry and have the largest social media following.
