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Are you tired of constantly checking your web page to ensure it's ranked in Google SERPs? Do you want to know the number of site visits and how to optimize your page for increased traffic?
You have come to the right place. This blog will review the top five search analytics tools with free trials to help you decide before investing.
Semrush is an umbrella of 50 plus SEO tools in one. It also gives you access to 43 trillion backlink opportunities and 20 billion keywords. Semrush serves Fortune 100 companies and 10 million marketers across the world.
You can use this tool to quantify your site’s performance and closely monitor your competition. It can also help you get keyword stats concerning your site’s organic search, display ads, link building, etc. One thing to love about Semrush is that it’s easy to generate custom reports at your client’s request.
You can try the platform’s toolkits for 14 days free for both the Pro and Guru plans. However, once you subscribe to the paid plans, you’ll discover that Semrush is one of the most expensive SEO tools.
Google Analytics is the go-to SEO tool for user behavior to see which pages get the most traffic and where that traffic comes from. The platform is so popular that 55.49% of all websites use it in some form.
GA has top features for funnel analysis, page view tracking, and conversion tracking. You can also track the keywords people use to land them on your site.
The only downside is the difficulty in navigating its interface. Despite this not being the most intuitive tool out there, its learning curve is still relatively short, and you will use the tool to your advantage within no time.
Google Analytics has a free trial, but its paid plan goes for $150,000 per year.
Hubspot is one of the most versatile platforms. It offers free web analytic modules for various tasks, such as content management and market automation. This tool makes tracking your website analytics, marketing campaigns, and landing pages easy.
Perhaps one feature that they can improve upon is the user interface, which is quite complex for newbies. Hubspot’s customization options are also limited, in my opinion.
The platform’s Marketing Hub is free, but you’ll have to pay amounts starting from $25/month for the individual paid plans and $800/month for the enterprise plans.
The platform markets itself as an alternative to Google Analytics and offers the same quantitative and qualitative analytics features. You can track your page views, events, conversions, visitor sessions, session recordings, heatmaps, and more.
Matomo has both a paid plan and a free trial. The free version is self-hosted, but the paid plan is a SaaS tool with advanced tools and plugins. The main drawbacks here include weak customer support, difficulty installing the system, and a somewhat out-of-date and confusing user interface.
We close our list with Smartlook, a web analytics tool used by over 2800 paying customers to analyze the behavior of users on websites and native mobile apps. The tool offers features similar to Hotjar, such as heatmaps, funnels, events, and session recordings.
The platform tracks rage clicks and JavaScript errors by default. This allows you to find instances where users experienced frustration or errors or where Google bots failed to render the site during indexing.
Its free plan enables you to track up to 3000 monthly sessions, while the paid plans comes with a 30-day free trial without any credit card requirement.
Finding the right SEO tool can be tricky, but before you choose one, ensure that it meets your business needs and marketing strategy. Use our list of the top search analytics tools you can try without paying a full subscription. We hope you are now equipped to improve your website.
Are you tired of constantly checking your web page to ensure it's ranked in Google SERPs? Do you want to know the number of site visits and how to optimize your page for increased traffic?
You have come to the right place. This blog will review the top five search analytics tools with free trials to help you decide before investing.
Semrush is an umbrella of 50 plus SEO tools in one. It also gives you access to 43 trillion backlink opportunities and 20 billion keywords. Semrush serves Fortune 100 companies and 10 million marketers across the world.
You can use this tool to quantify your site’s performance and closely monitor your competition. It can also help you get keyword stats concerning your site’s organic search, display ads, link building, etc. One thing to love about Semrush is that it’s easy to generate custom reports at your client’s request.
You can try the platform’s toolkits for 14 days free for both the Pro and Guru plans. However, once you subscribe to the paid plans, you’ll discover that Semrush is one of the most expensive SEO tools.
Google Analytics is the go-to SEO tool for user behavior to see which pages get the most traffic and where that traffic comes from. The platform is so popular that 55.49% of all websites use it in some form.
GA has top features for funnel analysis, page view tracking, and conversion tracking. You can also track the keywords people use to land them on your site.
The only downside is the difficulty in navigating its interface. Despite this not being the most intuitive tool out there, its learning curve is still relatively short, and you will use the tool to your advantage within no time.
Google Analytics has a free trial, but its paid plan goes for $150,000 per year.
Hubspot is one of the most versatile platforms. It offers free web analytic modules for various tasks, such as content management and market automation. This tool makes tracking your website analytics, marketing campaigns, and landing pages easy.
Perhaps one feature that they can improve upon is the user interface, which is quite complex for newbies. Hubspot’s customization options are also limited, in my opinion.
The platform’s Marketing Hub is free, but you’ll have to pay amounts starting from $25/month for the individual paid plans and $800/month for the enterprise plans.
The platform markets itself as an alternative to Google Analytics and offers the same quantitative and qualitative analytics features. You can track your page views, events, conversions, visitor sessions, session recordings, heatmaps, and more.
Matomo has both a paid plan and a free trial. The free version is self-hosted, but the paid plan is a SaaS tool with advanced tools and plugins. The main drawbacks here include weak customer support, difficulty installing the system, and a somewhat out-of-date and confusing user interface.
We close our list with Smartlook, a web analytics tool used by over 2800 paying customers to analyze the behavior of users on websites and native mobile apps. The tool offers features similar to Hotjar, such as heatmaps, funnels, events, and session recordings.
The platform tracks rage clicks and JavaScript errors by default. This allows you to find instances where users experienced frustration or errors or where Google bots failed to render the site during indexing.
Its free plan enables you to track up to 3000 monthly sessions, while the paid plans comes with a 30-day free trial without any credit card requirement.
Finding the right SEO tool can be tricky, but before you choose one, ensure that it meets your business needs and marketing strategy. Use our list of the top search analytics tools you can try without paying a full subscription. We hope you are now equipped to improve your website.
