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After graduation, you start to learn things you didn’t learn. Things like people don’t buy the product; they buy your brand. Things like consistency beats talent, and that multi-disciplinary collaboration is the fastest way to materialize your vision.
It makes sense, therefore, to surround yourself with the right people in your entrepreneurship journey. Network, learn, unlearn, and never stop acquiring new skills and knowledge.
Let’s quickly explore some of the realities in the business world that college professors forget to mention.
In school, you will learn all kinds of marketing techniques. You will master how to brand your business and make your products attractive to your target audiences. But you won’t learn the art of turning potential customers into actual customers. This is called closing.
It takes people with hands-on experience to close customers. It takes internal resilience to go through the process of customer decision-making and guide them delicately toward the sale. Without selling, you have no actual business.
There are many highly skilled people out there, geniuses and inventors. But not all have the right business acumen, passion, and skills to thrive in business. If you are working with these people as your partners or employees, it will fall upon you to guide their contributions in ways that maximize business value.
You must communicate your brand vision and get everyone working towards the same goal. Unfortunately, multi-disciplinary collaboration at work is not something taught in school.
The education system emphasizes that failure is a bad thing. However, failure can be a stepping stone to success in the business world if you are patient or wise enough to learn from it. In Silicon Valley, a few tech companies came up with the mantra; “Fail fast and iterate.”
Today, they are the most successful companies in the industry. This statement –not taught in business school—does not encourage entrepreneurs to fail purposefully. Rather, it exhorts business people to never shy from experimenting and learning, even if the process entails failure.
Trying, learning, and improving is the only path to great business success.
The best negotiators often come out at the top. They drive their business in the right direction and get more value for their clients, partners, and stakeholders. And yet, no business class teaches this topic in detail.
Your professor may define the term and explain the basics, but it is highly improbable that you will learn the art of business negotiation from your degree program.
You must work with mentors and commit to learning new negotiation skills every step of your entrepreneurship journey.
People buy what the brand represents, not the product. On so many occasions, the products associated with luxury are not any different from the average products. Luxury is an idea.
So that means that if you want to sell more stuff, create brand narratives that stick. First, identify your brand purpose and align every marketing message with this greater purpose.
Education is important. But once you step out into the real world as an entrepreneur, assume you know nothing. Start learning and mastering new skills essential for your business's success.
After graduation, you start to learn things you didn’t learn. Things like people don’t buy the product; they buy your brand. Things like consistency beats talent, and that multi-disciplinary collaboration is the fastest way to materialize your vision.
It makes sense, therefore, to surround yourself with the right people in your entrepreneurship journey. Network, learn, unlearn, and never stop acquiring new skills and knowledge.
Let’s quickly explore some of the realities in the business world that college professors forget to mention.
In school, you will learn all kinds of marketing techniques. You will master how to brand your business and make your products attractive to your target audiences. But you won’t learn the art of turning potential customers into actual customers. This is called closing.
It takes people with hands-on experience to close customers. It takes internal resilience to go through the process of customer decision-making and guide them delicately toward the sale. Without selling, you have no actual business.
There are many highly skilled people out there, geniuses and inventors. But not all have the right business acumen, passion, and skills to thrive in business. If you are working with these people as your partners or employees, it will fall upon you to guide their contributions in ways that maximize business value.
You must communicate your brand vision and get everyone working towards the same goal. Unfortunately, multi-disciplinary collaboration at work is not something taught in school.
The education system emphasizes that failure is a bad thing. However, failure can be a stepping stone to success in the business world if you are patient or wise enough to learn from it. In Silicon Valley, a few tech companies came up with the mantra; “Fail fast and iterate.”
Today, they are the most successful companies in the industry. This statement –not taught in business school—does not encourage entrepreneurs to fail purposefully. Rather, it exhorts business people to never shy from experimenting and learning, even if the process entails failure.
Trying, learning, and improving is the only path to great business success.
The best negotiators often come out at the top. They drive their business in the right direction and get more value for their clients, partners, and stakeholders. And yet, no business class teaches this topic in detail.
Your professor may define the term and explain the basics, but it is highly improbable that you will learn the art of business negotiation from your degree program.
You must work with mentors and commit to learning new negotiation skills every step of your entrepreneurship journey.
People buy what the brand represents, not the product. On so many occasions, the products associated with luxury are not any different from the average products. Luxury is an idea.
So that means that if you want to sell more stuff, create brand narratives that stick. First, identify your brand purpose and align every marketing message with this greater purpose.
Education is important. But once you step out into the real world as an entrepreneur, assume you know nothing. Start learning and mastering new skills essential for your business's success.
