Semrush is one of the best-in-class online visibility management SAAS platforms. It’s ideal for small to mid-sized businesses who desire a tool to optimize their websites for search engines. You can compare having SemRush to having a spy in your rival’s marketing team.

The platform was created in 2008 by Dmitry Melnikov and Oleg Shchegolev and has since gained over 95,000 paying subscribers by 2023.

Main Features

Here are the core features of Semrush:

SEO Tools

• Keyword analysis to help you discover the most searched terms to help your content rank
• Backlink management evaluates your site’s current backlinks, measures their effect on search results, and notifies you of potential backlink partners.
• Page grader looks at the performance of each page on your website in SEO terms.
• Competitive analysis helps analyze how your site compares to competitors regarding SERP position, backlinks, and other areas.
• Site audit/diagnostics does a site audit to reveal any issues that could influence how web crawlers view your site.

SEO platform & account management

SemRush has various features that make it the best tool for enhancing SEO performance across the web.

• Its multi-domain support gives SEO agencies the flexibility to monitor many websites in one platform.
• You can generate frequent reports on rank performance, keywords, and domains.
• It can be integrated with web analytics tools like Adobe Analytics and Google Analytics to expand your insights for top performance.

Semrush Pricing Plans

SemRush is available in three pricing plans.

Pro Plan$129.95 monthly)

• You can get a bargain by opting for the annual plan
• Ten thousand results per report for Semrush's keyword and domain analytics tools
• 3000 searches/reports per day and 5 PDF reports
• Five projects, a 100,000 crawled page limit, 500 keywords to track, and a maximum of 50 associated social media profiles

Guru Plan ($249.95 monthly)

• This tier gives a massive 30,000 results for every report and 5,000 daily searches.
• 50 total projects for your SEO team, 300,000 crawled pages, and 20 PDF reports
• 1500 tracked keywords

Business Plan ($499.95 monthly)

You get all the features of the first two plans in addition to the following:

• Unlimited projects
• White-label PDF reports
• Access to API and multi-user management
• Access to product listing ads 

SemRush also has tailor-made pricing solutions for enterprises with special needs.

The Pros

• With the premium plan, you get SEO, social media management, and content marketing tools in one.
• Semrush has comprehensive add-on features such as heat maps, online reputation management, and a lead finder.
• Although Semrush is expensive, it pays off big time
• Apart from organic search insights, you can also generate organic PPC reports 
• SemRush offers a free-for-life plan with limited features

The Cons

• It’s more expensive than most similar platforms
• Its free plan is very limited in functionality.
• There are many SEO tools on the market with better user-friendliness than SemRush. 

Expert Opinion

SemRush SEO tool can save time and money for small and mid-sized businesses interested in inbound marketing. Some of its features appear complex for beginners, but it's pretty simple once you get the hang of it. Since it isn't the most budget-friendly option, it may be wise to look at other tools, such as Moz and Ahrefs, before you make a decision.