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In 2024, influencer marketing trends revolve around technological innovation and shifting consumer behaviors. The first and probably the most significant change is that we are now seeing influencers working across the platforms and pushing omni-platform messaging campaigns. Brands are also trying out live shopping, long-term ambassador partnerships, and artificial intelligence influencers.
A Meltwater report indicates huge returns on investment in influencer marketing. The report shows that 60% of brands are likely to increase their influencer marketing budgets this year. Meanwhile, Sprout Social states that brands that do campaigns on 6 or more platforms are more likely to get more engagement than if they were operating on a single social platform. Is your brand ready for these massive shifts?
Live shopping events with influencers are revolutionizing the way people shop online. TikTok, YouTube, and Instagram provide high levels of growth in this area. Furthermore, according to a WorldMetrics report, live shopping increases the level of engagement by 236% with a better conversion rate than traditional online shopping.
Live shopping influencer engagements on the social platform TikTok significantly increased in 2024. Other social networks are also adopting this trend, with Facebook and Instagram launching live shopping updates that can enhance engagement rates and provide influencers with an opportunity to promote products in real time.
One of the biggest influencer marketing trends 2024 is multiplatform strategies. There is a growing use of multiple platforms as more brands adopt the omni-channel approach. This approach is especially useful when advertising to wide audiences on Instagram, YouTube, and TikTok with short videos. According to studies by Persuasion Nation, the omni-channel approach tends to have engagement rates of 250% higher than standalone channel campaigns.
For instance, Sephora’s multi-platform ambassador marketing program generated 13% more ROI than the anticipated in 2023. With new additions to the available platforms, this kind of strategy ensures that users find the influencers they are interested in on any available platform.
There is a clear transition from short-term promotions to longer-term influencer marketing campaigns. This has led to brands choosing long-term partnership marketing with public figures. Influencer Marketing Hub suggests that partnerships lasting for several months bring more engagement than one-time projects.
According to statistics from Emplifi, brands that implement a long-term ambassador program have a 16% higher customer lifetime value. This is happening because consumers have grown distrustful of influencers who switch brands too often.
AI is at the forefront of the influencer marketing trends 2024. We are now witnessing the rise of AI influencers such as Lil Miquela and Imma whose engagement rates are 3x those of traditional human influencers. AI influencers are designed to be perfect and provide brands with total control over their communication.
According to HypeAuditor, there is increasing engagement with these virtual influencers. Companies such as Balenciaga and Prada have already incorporated them in their marketing strategy with satisfying success.
An increasing number of brands have transitioned to performance-based influencer marketing strategies. Influencers get paid for outcomes. This trend involves working with nano-influencers in an affiliate marketing arrangement focused on driving sales. In fact, SproutSocial found that about 68 percent of brands monitor metrics that include shares and comments when assessing the impact of their influencer marketing.
This approach ensures that companies get more value from their influencer budget allocations. It is beneficial for both the brands that want to maximize the return on their investments and for the influencers who are committed to delivering great results.
In 2024, influencer marketing trends include AI and human partnerships, omnichannel strategies, and performance-based marketing approaches. Brands that are pursuing these, along with multi-platform investments and data-driven influencer marketing campaigns, will reap the greatest rewards.
In 2024, influencer marketing trends revolve around technological innovation and shifting consumer behaviors. The first and probably the most significant change is that we are now seeing influencers working across the platforms and pushing omni-platform messaging campaigns. Brands are also trying out live shopping, long-term ambassador partnerships, and artificial intelligence influencers.
A Meltwater report indicates huge returns on investment in influencer marketing. The report shows that 60% of brands are likely to increase their influencer marketing budgets this year. Meanwhile, Sprout Social states that brands that do campaigns on 6 or more platforms are more likely to get more engagement than if they were operating on a single social platform. Is your brand ready for these massive shifts?
Live shopping events with influencers are revolutionizing the way people shop online. TikTok, YouTube, and Instagram provide high levels of growth in this area. Furthermore, according to a WorldMetrics report, live shopping increases the level of engagement by 236% with a better conversion rate than traditional online shopping.
Live shopping influencer engagements on the social platform TikTok significantly increased in 2024. Other social networks are also adopting this trend, with Facebook and Instagram launching live shopping updates that can enhance engagement rates and provide influencers with an opportunity to promote products in real time.
One of the biggest influencer marketing trends 2024 is multiplatform strategies. There is a growing use of multiple platforms as more brands adopt the omni-channel approach. This approach is especially useful when advertising to wide audiences on Instagram, YouTube, and TikTok with short videos. According to studies by Persuasion Nation, the omni-channel approach tends to have engagement rates of 250% higher than standalone channel campaigns.
For instance, Sephora’s multi-platform ambassador marketing program generated 13% more ROI than the anticipated in 2023. With new additions to the available platforms, this kind of strategy ensures that users find the influencers they are interested in on any available platform.
There is a clear transition from short-term promotions to longer-term influencer marketing campaigns. This has led to brands choosing long-term partnership marketing with public figures. Influencer Marketing Hub suggests that partnerships lasting for several months bring more engagement than one-time projects.
According to statistics from Emplifi, brands that implement a long-term ambassador program have a 16% higher customer lifetime value. This is happening because consumers have grown distrustful of influencers who switch brands too often.
AI is at the forefront of the influencer marketing trends 2024. We are now witnessing the rise of AI influencers such as Lil Miquela and Imma whose engagement rates are 3x those of traditional human influencers. AI influencers are designed to be perfect and provide brands with total control over their communication.
According to HypeAuditor, there is increasing engagement with these virtual influencers. Companies such as Balenciaga and Prada have already incorporated them in their marketing strategy with satisfying success.
An increasing number of brands have transitioned to performance-based influencer marketing strategies. Influencers get paid for outcomes. This trend involves working with nano-influencers in an affiliate marketing arrangement focused on driving sales. In fact, SproutSocial found that about 68 percent of brands monitor metrics that include shares and comments when assessing the impact of their influencer marketing.
This approach ensures that companies get more value from their influencer budget allocations. It is beneficial for both the brands that want to maximize the return on their investments and for the influencers who are committed to delivering great results.
In 2024, influencer marketing trends include AI and human partnerships, omnichannel strategies, and performance-based marketing approaches. Brands that are pursuing these, along with multi-platform investments and data-driven influencer marketing campaigns, will reap the greatest rewards.
