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Product-led businesses are leading the way by cutting acquisition costs, accelerating sales cycles, and amplifying revenue per employee. Tech startups like Trello and Slack have embraced product-led growth strategies successfully, attracting and converting visitors into paying customers.
According to Wes Bush, best-selling author and subject market expert on product-led growth strategies, exceptional SaaS firms are built to be product-led. But, if you are reading this, you presumably know that one of the largest hindrances to PLG is knowing how to adopt it and how to start.
Total success with PLG is a team sport where every player understands the goal of developing great solutions that solve real customer needs. Whether they are developers, engineers, people managers, etc., these should be the people who are most passionate about your vision and creating awesome products.
If you don’t know where to start in choosing these strong advocates, ask yourself these questions;
The top skills to consider in your PLG skills include analytical thinking, customer empathy, strategic thinking, and flexibility.
Design your products to suit the end-users, not the shareholders, press, competitors, or yourself. A heavy focus on delivering a positive user experience ensures the client learns and adopts the product's features.
Before you gain any value from a product you plan to introduce, you must deliver value to your customers first. The best way to do this is by offering them quick solutions or giving them enough information early to realize the product's benefits.
PLG firms must prioritize investing in their product as the primary driver of their go-to-market strategy. By creating a superior product experience, businesses can attract new customers, convert them into paying users, and expand their customer base.
A smooth onboarding experience will help visitors quickly understand and navigate the product’s features, reducing friction points and eliminating unwarranted barriers to engagement.
To improve the user onboarding experience, consider these questions;
Provide a customized onboarding experience so users can experience the true value of the product about their unique business needs.
You can use welcome surveys to gather user data and classify users based on their requirements, JTBDs, goals, and use cases.
This data will open a world of possibilities enabling you to implement interactive tutorials and make intuitive onboarding experiences for users.
Imagine if Canva asked you to talk to sales before designing your first logo. What if Grammarly required you to book a demo before doing your first edit? Would you even follow through with it? Since we live in a world where everyone can access products and services at the press of a button, adopting a PLG strategy is the way to go for tech startups. The splendor of PLG is that your product is its own best sales agent.
Product-led businesses are leading the way by cutting acquisition costs, accelerating sales cycles, and amplifying revenue per employee. Tech startups like Trello and Slack have embraced product-led growth strategies successfully, attracting and converting visitors into paying customers.
According to Wes Bush, best-selling author and subject market expert on product-led growth strategies, exceptional SaaS firms are built to be product-led. But, if you are reading this, you presumably know that one of the largest hindrances to PLG is knowing how to adopt it and how to start.
Total success with PLG is a team sport where every player understands the goal of developing great solutions that solve real customer needs. Whether they are developers, engineers, people managers, etc., these should be the people who are most passionate about your vision and creating awesome products.
If you don’t know where to start in choosing these strong advocates, ask yourself these questions;
The top skills to consider in your PLG skills include analytical thinking, customer empathy, strategic thinking, and flexibility.
Design your products to suit the end-users, not the shareholders, press, competitors, or yourself. A heavy focus on delivering a positive user experience ensures the client learns and adopts the product's features.
Before you gain any value from a product you plan to introduce, you must deliver value to your customers first. The best way to do this is by offering them quick solutions or giving them enough information early to realize the product's benefits.
PLG firms must prioritize investing in their product as the primary driver of their go-to-market strategy. By creating a superior product experience, businesses can attract new customers, convert them into paying users, and expand their customer base.
A smooth onboarding experience will help visitors quickly understand and navigate the product’s features, reducing friction points and eliminating unwarranted barriers to engagement.
To improve the user onboarding experience, consider these questions;
Provide a customized onboarding experience so users can experience the true value of the product about their unique business needs.
You can use welcome surveys to gather user data and classify users based on their requirements, JTBDs, goals, and use cases.
This data will open a world of possibilities enabling you to implement interactive tutorials and make intuitive onboarding experiences for users.
Imagine if Canva asked you to talk to sales before designing your first logo. What if Grammarly required you to book a demo before doing your first edit? Would you even follow through with it? Since we live in a world where everyone can access products and services at the press of a button, adopting a PLG strategy is the way to go for tech startups. The splendor of PLG is that your product is its own best sales agent.
