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Since customers today have an excess number of product or service options, it follows that there is no certainty that your brand would be favored or liked over another. Therefore, startups must invest much energy into amplifying their brand value and fandom like never before.
Fortunately, a new generation of startups is reshaping the concept of brand loyalty banking on technology. Unlike giant corporations of yesterday, empowered by solid market presence and established concepts, technology isn’t just a means for these agile innovators. The foundation of their whole brand creation remains a technology-oriented venture.
Those tech-based newcomers who often ascend to the top do not do it by mere chance. They have a profound focus on philosophy and purpose. Hence, the question is, how does a startup ideally move from recognizing technology’s role in strengthening brand value to converting it into a tangible measure?
If you have ever visited a website that was so difficult to navigate that you had to opt out prematurely, then you know how crucial user experience (UX) is in the customer's life journey. A poor UX is a big turn-off for potential clients and portends catastrophic repercussions.
The customer onboarding process must be user-friendly and intuitive. Indeed, 40% of clients said their future purchasing decisions predate their first user experience with a brand.
A well-trained customer support system is crucial to offering timely responses to customers and escalating matters that need the scrutiny of subject matter experts.
A PwC report revealed that 46% of customers will abandon a brand if customer service lacks in-depth knowledge about a service or product.
Startups need to pay extra attention to personalization, as, according to a study by Quantilope, it will be the leading customer trend in 2024 and beyond.
Personalizing your content to your customers' unique needs makes them feel more understood and appreciated, which increases their affinity for your brand. In reality, 83% of customers interviewed by Shopify, said they expect more personalized and engaging content.
Technology is a powerful tool for startups that can facilitate the delivery of dynamic and personalized interactions. Data analytics is used to mine customer databases to discover patterns in their online behaviors and other engagement metrics.
You can also use different automation tools and chatbots to deliver convenient, immediate responses and recommendations. According to a Harvard Business Reviews study, 81% of customers would engage a chatbot in customer service rather than wait for a human being to resolve their issues.
Did you know that over 4.8 billion people are on social media? Even more astonishing is that three-quarters of the globe’s population over 13 years of age is actively engaged on social networks.
The point is that technology is a crucial enabler for amplifying brand value by allowing customers to connect, engage, and personalize their experiences.
By engaging with brands on social media, customers can develop a sense of belonging which may turn them into passionate supporters.
In the digital world today, pure brand loyalty has to be earned. For startups that want to improve their recognition and build a fanatical supporter base, the secret sauce lies in creating a community and maintaining customer satisfaction at top-notch levels. The above tech-powered strategies can help you build high-value brands that excite customers.
