Organizations need the latest tools to succeed in today’s PR and media landscape. Cision has proven its mettle. Its unique AI-powered insights and real-time data allow public relations and communications teams to amplify reach and influence the masses.

Features

Here are some of Cision’s suite of features designed to assist businesses of all shapes and sizes in engaging with their audience.

Media Database

CisionOne has a vast media database detailing bloggers, journalists, influencers, and media outlets. You can find the right contact easily by using the contact search function. You don’t have to worry about having the most current information, as the database is updated regularly. 

Media Monitoring

Do you want to keep posted on the most relevant conversations and trends? Cision’s Media Monitoring feature enables PR professionals to track mentions of their brands, competitors, or keywords on news and social media. Users can identify potential opportunities and risks and prepare appropriate responses.

Media Pitching

This feature provides analytics functionality to measure the effectiveness and reach of media outreach. You can get insights into the content that connects with your target media. This helps you fine-tune your media pitching strategy to have a maximum effect.

Media Measurement and Analytics

If you want to track and measure the impact of your PR efforts, Cision can do that for you. It can generate reports to analyze metrics like media coverage sentiment and identify key influencers.

Content Creation and Distribution

Use the platform’s powerful tools to generate press releases, blog posts, articles, videos, and other multimedia content. Users can create content that is engaging and tailored to their audiences.

Pros

• Cision allows you to reach out to people for link and content opportunities.
• The company has high-quality reporters, so that you can trust their content. They don’t allow everyone into their database.
• The platform has an easy-to-use and intuitive platform 
• Their massive database is easy to search and has excellent integration properties. 

 Cons

• It’s pricey compared to other options like BuzzSumo, which offers the same services at a much lower cost.
• Customer service is not impressive, to say the least
• Their internal search has a minor tendency of sometimes sorting press releases into the wrong categories

Pricing

Cision offers three cloud-based pricing editions: Basic, Standard, Advanced, and Premium. Their specific prices are exclusively accessible through their website by filling out a request form.

Cision Alternatives

• If you are looking to keep your options open, here are Cision alternatives to consider:
• Meltwater for media monitoring, social media listening, and PR analytics.
• PR Newswire for press release distribution. It is most useful if you want to gain large-scale international media coverage.
• Muck Rack to connect PR pros with journalists. It provides media contacts and analytics.
• Talkwalker for social media and online reputation. It gives you real-time monitoring and competitive intelligence to monitor your online presence.

Conclusion

Effective communication is key for PR professionals and marketing teams wishing to grow. Cision has cemented its position in the PR industry by offering a quality, comprehensive solution that simplifies media relations. It’s a sound investment.