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Creating successful ads is not always easy. It is costly, and it requires a lot of time. However, since the advent of AI, advertising companies have been able to slash costs and time.
Earlier in the year, one of the largest advertising companies in the world, WPP, opted to replace the creative department with AI. Many other agencies and brands followed suit.
Here is a look at some noteworthy holiday campaigns that use (or used) AI and whether that was a hit or miss.
This 2023 holiday campaign is currently the talk of town. The soft drink company decided to extend its traditional Santa Claus campaign this season. But they are doing it with a twist by imagining a world in which every person is a Santa Claus.
This is a thrilling ad, and Celeste’s vocals in the soundtrack make it even more fun to listen to. As part of the ad, Cocacola empowers consumers to generate their holiday cards that they can share with friends and family. This is done via CreateRealMagic.com.
AI biases are one of the major threats the world must deal with as we head into 2024. AI biases refer to prejudiced results given by AI software when a user creates content with it.
AI tools will likely become biased if data models are trained with biased instructions. In October 2022, BMW saw an opportunity to leverage this fault in its advertisement for the Israeli market.
They ran several image-generation prompts with Dalle-2. They used this simple prompt, “car driver,” and the software outputted images with male drivers every time.
So, they used the hundreds of male driver images from Dalle-2 juxtaposed against a real image of a female driver. The message showed that the BMW brand creates cars for women, too. To be honest, the idea was too complex, and they might have missed the mark on this one.
Last Diwali season, Ogilvy turned to AI to make an award-winning ad for Cadbury. The campaign allowed small business owners to create commercials with Bollywood actor Shah Rukh Khan. They could use his face and voice and customize their ad script to promote their products.
This campaign was genius. The pandemic had negatively affected businesses. This campaign helped struggling entrepreneurs to slash marketing costs. They were able to use an endorsement by India’s top movie star for free.
Through AI, business owners created custom commercials using a Shah Rukh video. It appeared as if he was really promoting their stores.
This is another AI commercial by Ogilvy. They created this ad for Nestle to promote their Yogurt brand La Laitiere. The altered image is the famous Milkmaid painting by Vermeer.
Researchers have long suspected the famous painting contained “hidden elements.” The Ogilvy marketing team used DALL-E 2 to add scenes within the borders of the frame.
Overall, it was a highly creative ad. However, critics raised concerns about using AI to distort and commercialize artworks that defined history.
These are the best examples of AI creativity in holiday commercials. In the future, we may see even more crazy, cringe-worthy, or genius ideas!
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Creating successful ads is not always easy. It is costly, and it requires a lot of time. However, since the advent of AI, advertising companies have been able to slash costs and time.
Earlier in the year, one of the largest advertising companies in the world, WPP, opted to replace the creative department with AI. Many other agencies and brands followed suit.
Here is a look at some noteworthy holiday campaigns that use (or used) AI and whether that was a hit or miss.
This 2023 holiday campaign is currently the talk of town. The soft drink company decided to extend its traditional Santa Claus campaign this season. But they are doing it with a twist by imagining a world in which every person is a Santa Claus.
This is a thrilling ad, and Celeste’s vocals in the soundtrack make it even more fun to listen to. As part of the ad, Cocacola empowers consumers to generate their holiday cards that they can share with friends and family. This is done via CreateRealMagic.com.
AI biases are one of the major threats the world must deal with as we head into 2024. AI biases refer to prejudiced results given by AI software when a user creates content with it.
AI tools will likely become biased if data models are trained with biased instructions. In October 2022, BMW saw an opportunity to leverage this fault in its advertisement for the Israeli market.
They ran several image-generation prompts with Dalle-2. They used this simple prompt, “car driver,” and the software outputted images with male drivers every time.
So, they used the hundreds of male driver images from Dalle-2 juxtaposed against a real image of a female driver. The message showed that the BMW brand creates cars for women, too. To be honest, the idea was too complex, and they might have missed the mark on this one.
Last Diwali season, Ogilvy turned to AI to make an award-winning ad for Cadbury. The campaign allowed small business owners to create commercials with Bollywood actor Shah Rukh Khan. They could use his face and voice and customize their ad script to promote their products.
This campaign was genius. The pandemic had negatively affected businesses. This campaign helped struggling entrepreneurs to slash marketing costs. They were able to use an endorsement by India’s top movie star for free.
Through AI, business owners created custom commercials using a Shah Rukh video. It appeared as if he was really promoting their stores.
This is another AI commercial by Ogilvy. They created this ad for Nestle to promote their Yogurt brand La Laitiere. The altered image is the famous Milkmaid painting by Vermeer.
Researchers have long suspected the famous painting contained “hidden elements.” The Ogilvy marketing team used DALL-E 2 to add scenes within the borders of the frame.
Overall, it was a highly creative ad. However, critics raised concerns about using AI to distort and commercialize artworks that defined history.
These are the best examples of AI creativity in holiday commercials. In the future, we may see even more crazy, cringe-worthy, or genius ideas!
