Marketing

5 Meme Marketing Ideas For Driving High Social Engagement

As the economy bites and war rages on, memes are heaven-sent. They help people laugh. Most customers crave them. Brands that incorporate clever memes into their marketing can drive high engagement rates and improve conversions.

A study revealed that four in every five millennials share memes, and 38% have meme accounts on social sites. If you are wondering how to use memes in marketing, here is how to get started.

How To Implement A Meme Marketing Strategy

1. Study your audience

This is important. Before you get started with meme marketing, first, figure out what your audience wants. They may not care for memes at all. But if they do, find out whether your customers belong to Gen Z, millennials, or older generations. Find out their location, dominant cultures, gender, level of education, etc. Profiling your audience in this manner can help you personalize your meme content strategy to drive more value.

2. Partner with a meme influencer

Working with influencers can help to unlock great success with meme marketing.  The best strategy is finding influencers who are excellent meme creators. Consider FatJewish, a famous meme account that drives sky-high engagement rates for startups. Recently, they promoted an emerging data app, Badoo, and achieved over 26,000 likes. This is proof that it works.

When working with influencers, prioritize partnerships that align with your brand values and purpose. Not all meme influencers will be a perfect match for your brand. Some may even do more harm than good, so consider their whole image and how that could impact your brand online.

3. Create hashtags

Hashtags play a big role in increasing engagement, attracting followers, and improving content discoverability. One of the current trends, Meme hashtags, are an innovative way to connect with your audience.

To score big with memes, there are specific hashtags you must target. It could be trendy TV shows or recent news. You should customize them to your brand before you insert them into posts. Doing this will allow many people to see your posts, and maybe you'll get a more significant following. 

4. Ride on popular memes

Viral memes present a one-in-a-lifetime chance to improve brand visibility and stay fresh in the minds of customers. And the numbers don't lie; millennials binge on 30 popular memes daily. 

If you find authentic memes that align with your core values, you should use them. The most important thing here is staying current with the things people share. One way to stay in the loop is by following the trendiest hashtags and joining meme-centric communities.

5. Market with memes, but don’t market memes

But remember that memes are there to market your business, not the other way around. This means you should not just regurgitate catchy memes but create something unique.

Also, consider how particular memes impact your brand before you use them. You can add elements of your brand to a meme, like a picture or design, and add some marketing text for context. Remember to track analytics to determine whether the ROA of meme marketing is worthwhile.

Conclusion

Memes allow organizations to connect with the masses without coming out as pushy. Relatable memes can increase your brand visibility and customer engagement. If you haven’t started using them in marketing, we strongly recommend that you do!

5 Meme Marketing Ideas For Driving High Social Engagement
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Marketing

5 Meme Marketing Ideas For Driving High Social Engagement

5 Meme Marketing Ideas For Driving High Social Engagement

As the economy bites and war rages on, memes are heaven-sent. They help people laugh. Most customers crave them. Brands that incorporate clever memes into their marketing can drive high engagement rates and improve conversions.

A study revealed that four in every five millennials share memes, and 38% have meme accounts on social sites. If you are wondering how to use memes in marketing, here is how to get started.

How To Implement A Meme Marketing Strategy

1. Study your audience

This is important. Before you get started with meme marketing, first, figure out what your audience wants. They may not care for memes at all. But if they do, find out whether your customers belong to Gen Z, millennials, or older generations. Find out their location, dominant cultures, gender, level of education, etc. Profiling your audience in this manner can help you personalize your meme content strategy to drive more value.

2. Partner with a meme influencer

Working with influencers can help to unlock great success with meme marketing.  The best strategy is finding influencers who are excellent meme creators. Consider FatJewish, a famous meme account that drives sky-high engagement rates for startups. Recently, they promoted an emerging data app, Badoo, and achieved over 26,000 likes. This is proof that it works.

When working with influencers, prioritize partnerships that align with your brand values and purpose. Not all meme influencers will be a perfect match for your brand. Some may even do more harm than good, so consider their whole image and how that could impact your brand online.

3. Create hashtags

Hashtags play a big role in increasing engagement, attracting followers, and improving content discoverability. One of the current trends, Meme hashtags, are an innovative way to connect with your audience.

To score big with memes, there are specific hashtags you must target. It could be trendy TV shows or recent news. You should customize them to your brand before you insert them into posts. Doing this will allow many people to see your posts, and maybe you'll get a more significant following. 

4. Ride on popular memes

Viral memes present a one-in-a-lifetime chance to improve brand visibility and stay fresh in the minds of customers. And the numbers don't lie; millennials binge on 30 popular memes daily. 

If you find authentic memes that align with your core values, you should use them. The most important thing here is staying current with the things people share. One way to stay in the loop is by following the trendiest hashtags and joining meme-centric communities.

5. Market with memes, but don’t market memes

But remember that memes are there to market your business, not the other way around. This means you should not just regurgitate catchy memes but create something unique.

Also, consider how particular memes impact your brand before you use them. You can add elements of your brand to a meme, like a picture or design, and add some marketing text for context. Remember to track analytics to determine whether the ROA of meme marketing is worthwhile.

Conclusion

Memes allow organizations to connect with the masses without coming out as pushy. Relatable memes can increase your brand visibility and customer engagement. If you haven’t started using them in marketing, we strongly recommend that you do!

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