Last updated: November 13, 2026
Livestorm and ON24 are the top webinar platforms for B2B lead generation in 2027, Zoom Webinars is the most familiar and reliable choice, and BigMarker and Airmeet lead for larger virtual summits and community events. Demio is the simplest strong option for small marketing teams.
A webinar program lives or dies on registration, reminders, engagement and follow-up. The best platforms automate all four and push engagement data into the CRM.
Webinar And Virtual Event Platforms To Use In 2027
| Platform | Best For | Core Strength | Category |
|---|---|---|---|
| Livestorm | B2B marketing teams | Browser-based with deep integrations | Webinar platform |
| ON24 | Enterprise demand generation | Engagement scoring and content hubs | Webinar platform |
| Zoom Webinars | Reliability and familiarity | Platform attendees already know | Webinar platform |
| Demio | Small marketing teams | Simple setup and clean attendee experience | Webinar platform |
| BigMarker | Virtual summits | Branded event sites and sponsor tools | Virtual events |
| Airmeet | Community events | Networking tables and lounges | Virtual events |
| GoTo Webinar | Training and internal comms | Stable, proven delivery | Webinar platform |
| StreamYard | Streaming to LinkedIn and YouTube | Browser studio with multistreaming | Live streaming |
How We Scored
We scored platforms on attendee join experience, engagement tools, automated and on-demand options, analytics, CRM integrations, capacity and reliability.
The Top Webinar And Virtual Event Platforms
1. Livestorm
Livestorm runs fully in the browser and covers live, on-demand and automated sessions with polls, Q&A and calls to action.
HubSpot and Salesforce integrations keep lead data flowing.
Best for: B2B marketing teams. Core strength: Browser-based with deep integrations.
2. ON24
ON24 scores every attendee and turns recordings into content hubs that keep generating leads.
It suits enterprises where webinars are a core pipeline channel.
Best for: Enterprise demand generation. Core strength: Engagement scoring and content hubs.
3. Zoom Webinars
Zoom Webinars adds registration, panelists, Q&A and polls to the platform almost everyone has used.
Zoom Events extends it to multi-session events.
Best for: Reliability and familiarity. Core strength: Platform attendees already know.
4. Demio
Demio focuses on a polished attendee experience with handouts, featured actions and automated series.
Setup takes minutes.
Best for: Small marketing teams. Core strength: Simple setup and clean attendee experience.
5. BigMarker
BigMarker handles webinars, multi-day summits and hybrid events with sponsor booths and monetization.
It suits marketers running large online conferences.
Best for: Virtual summits. Core strength: Branded event sites and sponsor tools.
6. Airmeet
Airmeet adds social networking features to webinars and events.
Associations and communities use it when attendee interaction matters.
Best for: Community events. Core strength: Networking tables and lounges.
7. GoTo Webinar
GoTo Webinar remains a dependable option for training sessions and corporate communications.
It favors stability over novelty.
Best for: Training and internal comms. Core strength: Stable, proven delivery.
8. StreamYard
StreamYard produces studio-style live shows in the browser and streams them to several social platforms at once.
On-Air webinars add registration when needed.
Best for: Streaming to LinkedIn and YouTube. Core strength: Browser studio with multistreaming.
Plan The Follow-Up Before The Event
Most webinar value is captured after the session. Decide in advance which attendees get sales follow-up, which get the replay and which enter a nurture sequence, and make sure the platform sends that data where it needs to go.
Frequently Asked Questions
What is the best webinar platform for B2B?
Livestorm and ON24 are among the best for B2B lead generation, with Demio a strong choice for smaller teams.
Can attendees join without downloading anything?
Browser-based platforms such as Livestorm, Demio and BigMarker work without downloads.
What is an automated webinar?
A recorded session played on a schedule or on demand so it keeps generating leads without hosting live.
Conclusion
Livestorm is the best all-round webinar platform for marketers, ON24 leads for enterprise programs and Zoom remains the safest familiar choice. Choose BigMarker or Airmeet for larger events.
