Top B2B PR Firms In 2026

Selling to businesses is slow, technical and crowded, and the buyers on the other side of the table do their research long before they ever speak to sales. A good B2B PR agency helps a company show up in that research: in trade press, analyst conversations, executive bylines and, increasingly, in the answers that AI assistants give when a buyer asks who leads a category. This list is for marketing leaders, founders and communications heads at software, cybersecurity, infrastructure, healthcare technology and industrial companies who need a partner that understands complex products and long sales cycles. It covers firms whose public relations work is built around business audiences. It does not cover consumer lifestyle agencies or pure paid media shops.

To build it, we reviewed each firm’s own website to confirm that B2B or technology PR is a named, current focus, and noted where the firm is based, who leads it and what concrete evidence it publishes, such as client names, team size or awards. We favored agencies that explain how earned media connects to pipeline and brand visibility rather than treating coverage as the end goal. Rankings reflect that review, not payment.

Top B2B PR Firms In 2026

1. PAN Communications

PAN Communications has been in business since 1995 and is led by President and CEO Philip A. Nardone, Jr. The agency describes itself as an independent, global brand-to-demand agency “forged from PR” that helps B2B technology and healthcare brands get seen, believed and chosen. Its offices span Boston, San Francisco, New York, Chicago, Austin, Indianapolis and London.

PAN’s main appeal for B2B buyers is that its PR heritage sits inside a broader earned, owned and paid model, so media relations does not operate in isolation from demand generation. It says it partners with brands from Series A funding through IPO, with the core agency focused on mid-market and enterprise leaders and a separate PANBlast offering for emerging growth companies. That lifecycle view is useful for a company that expects its communications needs to change as it scales.

Services and expertise: B2B technology PR, healthcare PR, integrated brand-to-demand programs, content and creative, paid amplification, AI-assisted workflows under a published AI governance policy.

2. Walker Sands

Walker Sands is a full-service B2B integrated marketing and public relations agency founded in 2001 and based in Chicago, with additional offices in Boston, Seattle and San Francisco. Its site reports 168 employees and ten appearances on the Inc. 5000 list of fastest-growing companies, along with Chicago Tribune Top Workplace recognition.

The agency organizes its work around what it calls Outcome-based Marketing, which starts from business objectives and works backward to the PR and marketing program. Recent recognition it highlights includes a Shorty Awards finalist spot for generative engine optimization work and a B2 Awards silver for growth work with Sendbird. For B2B teams that need public relations to sit next to SEO, paid and content in one plan, Walker Sands is one of the most complete options on this list.

Services and expertise: B2B public relations, integrated marketing, generative engine optimization, SEO and paid media, branding, content strategy.

3. Merritt Group

Merritt Group states its focus plainly: B2B and B2G technology marketing, PR and creative. The firm has worked in that space for more than 25 years and lists offices in the Washington, DC area and Dallas. It positions itself as small enough to be agile while offering the full range of capabilities a national brand needs.

The government angle is what separates Merritt Group from most tech PR agencies. Companies that sell to federal, state or defense buyers face a different media and influencer landscape, and Merritt runs a dedicated government practice alongside its commercial tech work. The firm lists a 2025 Bulldog PR B2B Agency of the Year silver award, a Bulldog “Most AI Ready Agency” recognition and multiple years on the Agency Elite Top 100.

Services and expertise: B2B tech PR, B2G and public sector communications, product launches, market expansion campaigns, digital marketing, creative.

4. Highwire

Highwire is a strategic marketing communications agency headquartered at 727 Sansome Street in San Francisco, with a second office on Park Avenue in New York. It describes its clients as industry changers in technology, safety and health, and runs a dedicated B2B Technology practice.

The client logos Highwire displays include IBM, CrowdStrike and Zocdoc, which signals experience with both large enterprise vendors and fast-moving security brands. Its team supports clients on site at major industry events such as AWS re:Invent, where announcement timing and competitive noise make media planning especially tight. That event and launch muscle makes Highwire a strong fit for B2B tech companies whose calendar is built around big moments.

Services and expertise: B2B technology PR, cybersecurity communications, healthcare and digital health PR, event and conference programs, corporate reputation.

5. Mission North

Mission North operates offices in San Francisco and New York and is led by Co-CEOs Bill Bourdon and Tyler Perry. It is organized as a California benefit corporation and publishes an annual social impact report, now in its fifth year. The leadership page lists an Executive Vice President for its Enterprise Technology Group as well as senior leads for financial services, health, and growth and physical industries.

Its stated expertise areas include AI, IPO communications, security, the future of work, energy and infrastructure, and what it calls the future stack. The bench includes senior vice presidents for content and media strategy and an in-house editor-in-chief. Companies moving from growth stage toward a public listing, or those trying to establish a clear position in a noisy AI category, will find Mission North’s mix of enterprise tech and financial communications relevant.

Services and expertise: enterprise technology PR, AI communications, IPO communications, content and media strategy, digital strategy, security sector PR.

6. Bospar

Bospar was founded in January 2015 by Chris Boehlke and Curtis Sparrer and remains independently owned. Its principals are based in the San Francisco Bay Area, with team members in Chicago, Houston, Las Vegas, Los Angeles, New York, San Diego and the Washington, DC area. The firm says more than half of its team has ten or more years of experience, including former journalists from Bloomberg, CNBC, CNET and The New York Times.

Bospar calls its style “Politely Pushy,” and its site lists PayPal, Dolby, Logitech, Tetris and Varo Money among clients. It says every client team is led by at least one principal and that it answers emails within 30 minutes. The firm reports being named North American Sabre Agency Innovator of the Year two years running. For a tech PR agency that will chase coverage hard on behalf of a growth-stage brand, Bospar is a natural shortlist pick.

Services and expertise: tech public relations, thought leadership, investor engagement, crisis and reputation management, influencer campaigns, social and content marketing.

7. The Hoffman Agency

The Hoffman Agency is an integrated communications consultancy for technology companies, with its worldwide headquarters in San Jose, California, and offices across North America, Europe and Asia Pacific. Lou Hoffman, whose name the agency carries, is listed among its North American contacts. Its definition of technology is broad: software, hardware, telecommunications, semiconductors and consumer tech, plus technology units inside non-tech companies.

Hoffman’s strongest claim is its multi-market model. The agency runs on a single global profit and loss statement, which it says keeps teams in different countries working toward the same goal rather than competing for budget. Campaigns are grounded in earned media but increasingly include microsites, corporate blogs, social and paid channels. For a B2B company launching in several regions at once, especially across Asia, that structure is hard to replicate with a network of separately owned affiliates.

Services and expertise: global tech PR, multi-market campaigns, media relations, content and corporate blogs, social and paid channels, employer branding.

8. Gregory

Gregory is headquartered in Ardmore, Pennsylvania, and reports more than 35 years in public relations. It serves B2B and B2C brands in financial services, technology, cybersecurity, healthcare, real estate and supply chain. The agency says 18% of its team comes from outlets such as The New York Times, CNBC and Barron’s, and that it secured more than 1,500 articles and appearances in top-tier media in 2025.

Gregory has invested heavily in proprietary tools. CrisisCalm drafts stakeholder plans and talking points during an incident, the Gregory Influence Engine tracks how AI search platforms cite brands, and Lumina handles media monitoring. The firm reports a PRSA Silver Anvil Award for AI integration and a PR Daily 2025 Agency of the Year win for content marketing. Named case studies include Flexential and Monroe Capital, which fits its strength with regulated and finance-adjacent B2B brands.

Services and expertise: media relations, content marketing, AI search visibility, media training, reputation and issues management, digital and creative.

9. 10Fold

10Fold Communications is a high-tech integrated marketing and public relations agency based in Walnut Creek, California. Its mission statement says it supports B2B tech brands that change the way people work and live, and that it has helped build value for more than 400 complex technology companies.

The agency leans on deep domain expertise to articulate a value proposition before it pitches anyone, which matters for infrastructure, data and developer-facing products where reporters and analysts expect technical fluency. 10Fold is a good match for engineering-led companies whose biggest communications problem is explaining what the product actually does and why it is different.

Services and expertise: B2B tech PR, messaging and positioning, integrated marketing, content development.

10. Idea Grove

Idea Grove is a B2B digital marketing and PR firm based in Lewisville, Texas, in the Dallas-Fort Worth area. It was founded by CEO Scott Baradell, who built the agency around the idea that B2B brands with complex products and long sales cycles need stronger storytelling, not less. Its focus sectors are manufacturing, supply chain and logistics, information technology and artificial intelligence.

Idea Grove’s proprietary Trust Signals Framework is its method for building brand authority in an era when buyers check AI answers as well as search results. The team includes dedicated roles for SEO and AI search alongside PR specialists. Client testimonials on its site come from B2B software and wireless companies, and the firm also cites litigation communications support for law firms in the Roundup case against Bayer.

Services and expertise: B2B public relations, content marketing, SEO and AI search visibility, branding, website design, podcast outreach.

How To Choose A B2B PR Agency

Does The Agency Know Your Buyers And Your Trade Press? The most valuable B2B PR firm for you is the one that already has relationships with the reporters, analysts and newsletter editors your buyers read. Ask for coverage examples in your specific category rather than general tech wins. An agency that places cybersecurity stories every week may still struggle in logistics or industrial automation, and the reverse is also true. Sector depth shortens ramp-up time and improves pitch quality from the first month.

How Will PR Connect To Pipeline? Coverage on its own rarely satisfies a B2B leadership team. Ask how each tech PR agency on your shortlist reports on results: share of voice, message pull-through, branded search, referral traffic and influenced opportunities are all reasonable measures. Firms such as Walker Sands and PAN build their programs around this connection explicitly. It also helps if your own team understands where earned media fits in the funnel next to channels covered in guides like this list of B2B lead generation companies, so PR is not asked to do a job that belongs to outbound or paid.

What Is Their Approach To AI Search Visibility? Buyers increasingly ask AI assistants for vendor shortlists, and those tools draw heavily on earned media and authoritative third-party content. Several agencies here, including Gregory, Idea Grove and Walker Sands, now offer dedicated AI search or generative engine optimization work. Ask what they measure, which platforms they track, and how that work changes the stories they pitch. Be wary of any promise to guarantee placement in AI answers, since no agency controls those systems.

Will They Hold To Professional And Disclosure Standards? B2B public relations increasingly blends earned media with sponsored content, influencer partnerships and paid amplification. The PRSA Code of Ethics sets a useful baseline for honesty, disclosure and conflicts of interest. If your program will use creators, analysts or customer advocates who receive any form of compensation, the FTC’s guidance on endorsements explains when material connections must be disclosed. Ask each agency how it handles these situations in practice.

Who Writes, And How Good Is It? Much of B2B PR is writing: bylined articles, announcements, executive commentary and data reports. Ask to see recent writing samples from the people who will be on your account, not just the agency’s showcase work. Your internal team can speed things up by knowing the basics of writing a press release, so first drafts arrive closer to publishable and the agency can spend its time on strategy and media relationships.

Conclusion

For mid-market and enterprise tech companies that want PR tied closely to demand, PAN Communications and Walker Sands offer the most integrated models. Merritt Group stands out for companies selling to government, Highwire and Mission North suit security, AI and enterprise brands with big launch moments or an IPO on the horizon, and Bospar brings persistent, principal-led media relations to growth-stage tech. The Hoffman Agency is the strongest choice for multi-country campaigns, while Gregory, 10Fold and Idea Grove give specialist depth in regulated sectors, complex technical products and industrial B2B markets.

Whichever B2B PR agency you choose, define success before the contract is signed. Agree on the audiences, outlets and business measures that matter, and review them every quarter. A partner that understands your buyers and is honest about what earned media can and cannot do will deliver far more than one that simply promises headlines.

If you want to add your company to this list, drop us a line or submit a form in the Best Choices section. After a thorough review, we’ll decide whether it’s an appropriate addition.