Last updated: November 13, 2026
Clay leads B2B data enrichment in 2027 thanks to waterfall lookups across many providers, while ZoomInfo is the safest enterprise choice and Breeze Intelligence (formerly Clearbit) is the easiest option for HubSpot users. People Data Labs serves product teams that want enrichment through an API.
Enrichment is what keeps lead scoring, routing and personalization working. A CRM full of blank job titles and missing company sizes quietly breaks every downstream report.
Data Enrichment Platforms To Use In 2027
| Platform | Best For | Core Strength | Category |
|---|---|---|---|
| Clay | Growth and RevOps teams | Waterfall lookups plus AI research | Enrichment workspace |
| ZoomInfo | Enterprise CRMs | Continuous record refresh | Data platform |
| Breeze Intelligence | HubSpot customers | Native enrichment inside HubSpot | CRM add-on |
| Cognism | EMEA-focused teams | Compliant, phone-verified data | Data platform |
| People Data Labs | Product and data engineering teams | Person and company data by API | Data API |
| FullEnrich | Outbound teams that need contact fields | Waterfall email and phone finding | Contact finder |
| Apollo.io | Small teams on a budget | Low-cost CRM and CSV enrichment | Data plus outreach |
| Lusha | Sales teams without RevOps support | Simple bulk enrichment | Data platform |
How We Scored
We scored platforms on match rates, the depth of person and company fields, real-time versus batch enrichment, API access, CRM integrations, refresh schedules and compliance documentation.
The Top Data Enrichment Platforms
1. Clay
Clay runs many data providers one after another until it finds a match, which lifts coverage well above any single source.
AI research steps can add custom fields such as hiring signals or recent funding, which makes it ideal for highly targeted programs.
Best for: Growth and RevOps teams. Core strength: Waterfall lookups plus AI research.
2. ZoomInfo
ZoomInfo enriches and continuously refreshes Salesforce, HubSpot and Dynamics records with firmographics, contacts and intent.
Form enrichment shortens web forms by filling fields in the background.
Best for: Enterprise CRMs. Core strength: Continuous record refresh.
3. Breeze Intelligence
HubSpot rebuilt Clearbit as Breeze Intelligence. It enriches contacts and companies directly in HubSpot and identifies companies visiting your site.
For HubSpot teams it is the lowest-effort path to cleaner records.
Best for: HubSpot customers. Core strength: Native enrichment inside HubSpot.
4. Cognism
Cognism enriches records with verified mobile numbers and emails and has strong coverage in the UK and Europe.
Its compliance features make it a comfortable choice under GDPR.
Best for: EMEA-focused teams. Core strength: Compliant, phone-verified data.
5. People Data Labs
People Data Labs sells person and company data through APIs and bulk datasets, which product teams use to enrich signups or power search features.
It is built for developers, so expect engineering work rather than a point-and-click interface.
Best for: Product and data engineering teams. Core strength: Person and company data by API.
6. FullEnrich
FullEnrich focuses on finding emails and mobile numbers by checking many vendors in sequence.
Pay-per-result pricing suits teams that only need contact fields filled.
Best for: Outbound teams that need contact fields. Core strength: Waterfall email and phone finding.
7. Apollo.io
Apollo.io can enrich CRM records and CSV uploads from its large database, and prospecting is included in the same subscription.
For small teams it is often the cheapest way to fill gaps.
Best for: Small teams on a budget. Core strength: Low-cost CRM and CSV enrichment.
8. Lusha
Lusha offers straightforward bulk and CRM enrichment with an interface reps can use without training.
It is easy to roll out across a sales floor.
Best for: Sales teams without RevOps support. Core strength: Simple bulk enrichment.
Decide Which Fields Actually Drive Revenue
Most teams pay to enrich fields they never use. Start with the handful that feed routing, scoring and segmentation, usually job level, department, company size, industry and region, and judge vendors on how accurately they fill those.
Frequently Asked Questions
What is waterfall enrichment?
Waterfall enrichment checks several data providers in order and stops when one returns a match, which raises the share of records you can complete.
Which enrichment tool is best for HubSpot?
Breeze Intelligence is the simplest option for HubSpot users because it works natively inside the CRM.
Is data enrichment GDPR compliant?
It can be when the provider has a lawful basis for processing, honors opt-outs and documents its sources. Review each vendor before buying.
Conclusion
Clay offers the most coverage for teams willing to build, ZoomInfo is the enterprise standard and Breeze Intelligence is the easy choice for HubSpot. Start with the fields that drive revenue and pick the tool that fills them best in your market.
