Best HubSpot Alternatives In 2026

HubSpot is one of the easiest CRMs to start with. Its free tools cover up to two users with no credit card, and the Starter tier is priced per seat, at $20 per seat per month on standard monthly billing as of October 2026, with a limited-time discount for new customers who commit annually. The trouble usually starts later. Marketing Hub Professional is listed at $800 per month on annual billing with three core seats and 2,000 marketing contacts included, and it carries a required one-time onboarding fee of $3,000. Enterprise starts at $3,600 per month with a $7,000 onboarding fee. Because marketing tiers are built around contact counts, a growing database can push the bill up even when the team stays the same size.

That pricing curve is the main reason teams go looking for a HubSpot alternative. Others want a lighter tool their sales reps will actually use, a platform priced per email sent rather than per contact stored, or a flat team price instead of per-seat billing. Some simply need deeper customization than HubSpot offers at their budget. If you are still weighing whether to stay, our HubSpot review walks through where the platform earns its price and where it falls short.

The HubSpot alternatives below cover both sides of what HubSpot does: sales CRM and marketing automation. Each entry lists who the tool suits best, what it costs as of October 2026 based on the vendor’s own pricing page, and the features that set it apart.

Top HubSpot Alternatives To Try

1. Salesforce Sales Cloud

Salesforce is the default choice when a company outgrows HubSpot’s structure and needs a CRM that can be shaped around complex sales processes, territories, and approval chains. It is also the most common HubSpot alternative for companies that expect to hire a dedicated admin or work with an implementation partner.

The entry point is lower than many people assume. Salesforce now lists a Free Suite with account, contact, lead and opportunity management, customizable reports and dashboards, and the mobile app. The Starter Suite adds built-in sales flows, lead routing, automatic email and calendar sync, and email marketing. At Dreamforce 2025, Salesforce announced it was rebranding Sales Cloud as Agentforce Sales, although its pricing page still uses the Sales Cloud name as of October 2026. Agentforce AI features are sold within the higher editions.

Costs climb quickly past the suites. The Core, Advanced and Max editions are billed annually per user, so budget for licensing and setup before committing.

• Best for: Mid-size and enterprise teams that need heavy customization
• Pricing: Free Suite at $0. Starter Suite $25 per user per month (billed monthly or annually), Pro Suite $100 per user per month (billed annually), Sales Cloud Core $195, Advanced $395 and Max $550 per user per month (billed annually), as of October 2026.
• Standout features: Free Suite with core CRM objects and dashboards; built-in sales flows and lead routing on Starter; Agentforce AI available on higher editions.

2. Zoho CRM

Zoho CRM is the value pick for small and mid-size businesses that want most of what HubSpot Sales Hub offers at a fraction of the per-user price. The free edition supports up to three users and includes workflow automation and mobile apps, which is more than many free CRMs allow.

Paid editions are priced per user rather than per contact, so a large database does not change the bill. Professional and Enterprise add AI agents, and Enterprise brings extended capabilities from Zia, Zoho’s AI assistant, for insights, predictions and recommendations. Teams that also want marketing and service tools can look at Zoho CRM Plus, which Zoho lists from $20 per user per month.

The trade-off is that Zoho’s breadth can feel scattered across many connected apps, so plan time to decide which pieces you actually need.

• Best for: Budget-conscious SMBs that want a full-featured CRM
• Pricing: Free for up to 3 users. Standard from $14 per user per month billed annually ($20 monthly), Professional $23 ($35 monthly), Enterprise $40 ($50 monthly), Ultimate $52 ($65 monthly), as of October 2026.
• Standout features: Free edition with workflow automation for three users; AI agents on Professional and Enterprise; Zia predictions and recommendations on Enterprise.

3. Pipedrive

Pipedrive was built around the visual sales pipeline, and it remains one of the easiest CRMs for reps to adopt. Deals move across stages with drag and drop, and the interface keeps attention on the next activity rather than on settings.

As of October 2026 the plans are Lite, Growth, Premium and Ultimate. Lite covers lead and pipeline management, AI report creation and more than 500 integrations. Growth adds full email sync with tracking and automations, while Premium brings lead generation through LeadBooster, custom scoring, AI email tools and contracts with e-signatures. Pipedrive Nova, a built-in meeting intelligence tool, is part of the current lineup.

Marketing features such as Campaigns and LeadBooster are add-ons on lower tiers, so a team replacing HubSpot’s marketing side should price those in.

• Best for: Sales teams that want a simple, visual pipeline
• Pricing: No free plan; 14-day free trial with no credit card. Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat per month billed annually, as of October 2026. Add-ons include LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs.
• Standout features: Drag-and-drop pipeline view; Pipedrive Nova meeting intelligence; LeadBooster lead generation on Premium.

4. ActiveCampaign

ActiveCampaign is the closest match to HubSpot Marketing Hub for teams whose main need is email marketing and automation. Its automation builder is the core of the product, and every plan includes CRM features alongside the marketing tools.

ActiveCampaign restructured its pricing in 2024, replacing the old Lite plan with a Starter plan and folding CRM into every tier, with pipeline management and sales engagement available as add-ons. Plans are priced by contact count, so this is still a contact-based model, but the entry tiers are far lower than HubSpot’s Professional tier. ActiveCampaign also states that it charges no onboarding fees on any plan and offers free migration.

Starter limits each automation to five actions and offers limited segmentation, so most teams moving off HubSpot Professional will look at Plus or Pro.

• Best for: Marketing teams focused on email and automation
• Pricing: No free plan; 14-day free trial and a 30-day money-back guarantee. Starter from $15 per month for 1,000 contacts billed annually, as of October 2026, with Plus, Pro and Enterprise tiers above it; price rises with contact count.
• Standout features: Visual automation builder; CRM included on every plan; no onboarding fees and free migration.

5. Brevo

Brevo, formerly Sendinblue, prices its marketing plans by the number of emails you send each month rather than by the number of contacts you store. That makes it a strong alternative to HubSpot for companies with large lists that email them occasionally.

The free plan allows 300 email sends per day and stores up to 100,000 contacts. Paid plans raise the monthly send volume, and the Professional tier adds web and mobile push notifications and AI segmentation. Brevo also offers sales tools, Sales Essentials and Sales Advanced, which connect directly to the same dashboard, so a small team can run email campaigns and a basic pipeline in one place.

The sales side is lighter than a dedicated CRM such as Pipedrive or Salesforce, so Brevo fits best when marketing is the main job.

• Best for: Companies with large contact lists and modest send volume
• Pricing: Free plan with 300 emails per day and up to 100,000 stored contacts. Starter from $9 per month for 5,000 emails, Standard from $18 per month, Professional from $499 per month, as of October 2026. Annual billing saves 10%.
• Standout features: Pricing based on email volume instead of contacts; large free contact allowance; built-in sales tools in the same dashboard.

6. Freshsales

Freshsales, the sales CRM from Freshworks, offers one of the lowest per-user entry prices among the full-featured options here. It suits small and mid-size teams that want built-in chat, email and phone without stitching together separate tools.

The Growth plan includes a Kanban view, contact lifecycle stages, and chat, email and phone. Pro adds contact scoring, deal insights and territory management, while Enterprise brings forecasting insights, field-level permissions and custom modules. Freddy AI Agent is available as an add-on priced per block of sessions.

Freshworks no longer lists a permanent free tier on its CRM pricing page, so plan to use the 21-day trial to test it.

• Best for: SMBs that want a low per-user price with built-in calling
• Pricing: No free plan listed; 21-day free trial. Growth $9, Pro $39 and Enterprise $59 per user per month billed annually, as of October 2026. Freddy AI Agent add-on $49 per 100 sessions.
• Standout features: Built-in chat, email and phone; contact scoring and territory management on Pro; Freddy AI Agent add-on.

7. monday CRM

monday CRM is built on the monday.com Work OS, which makes it a natural choice for teams that already manage projects there. Boards, automations and dashboards work the same way across sales and delivery, so handoffs from closed deal to project are straightforward.

Basic covers leads, contacts and deals with core dashboards for up to 1,000 active contacts. Standard adds AI agents, including an outreach caller agent and a lead sourcer agent, plus a centralized communications hub. Pro adds an AI workflow builder, mass email, and support for up to 100,000 active contacts.

The three-seat minimum means even a solo user pays for three seats, which is worth noting for very small teams.

• Best for: Teams already running work in monday.com
• Pricing: No free plan; 14-day free trial. Basic $12, Standard $17 and Pro $28 per seat per month billed annually ($18, $25 and $41 billed monthly), with a three-seat minimum, as of October 2026. Ultimate is custom priced.
• Standout features: Shared boards and automations with monday.com projects; AI outreach caller and lead sourcer agents on Standard; mass email on Pro.

8. Close

Close is built for inside sales teams that spend most of their day calling and emailing. Calling, email and SMS live inside the CRM, so reps do not need a separate dialer or sequencing tool.

Growth adds workflows, a power dialer and bulk email, while Scale adds a predictive dialer, role-based permissions and live call coaching. Every tier includes Chloe, Close’s AI sales agent, with a monthly allowance of AI credits that grows with the plan.

Close is lighter on marketing automation than HubSpot, so it works best as the sales half of a stack paired with an email platform.

• Best for: Inside sales teams that rely on calling and email outreach
• Pricing: No free plan; 14-day free trial and 30-day money-back guarantee. Solo $9 per month billed annually ($19 monthly) for one user, Essentials $35 ($49 monthly), Growth $99 ($109 monthly) and Scale $139 ($149 monthly) per user per month, as of October 2026.
• Standout features: Built-in calling, email and SMS; power and predictive dialers; Chloe AI sales agent on every plan.

9. Bitrix24

Bitrix24 combines a CRM with tasks, calendars, chat and video calls, so it can replace several tools at once. Its biggest difference from HubSpot is pricing: plans charge a flat monthly price for a set number of users rather than billing per seat.

The free plan covers basic CRM with deals and contacts, Kanban and Gantt tasks, shared calendars, and chat and video calls. Basic includes five users, Standard includes 50, and Professional includes 100 and adds sales automation, call tracking, robotic process automation and HR tools.

The interface packs in a lot, which some teams find busy. It pays off most for companies that will actually use the collaboration features alongside the CRM.

• Best for: Teams that want CRM and collaboration at a flat team price
• Pricing: Free plan for 1 to 2 users. Basic $49 per month billed annually ($69 monthly) for 5 users, Standard $99 ($144 monthly) for 50 users, Professional $199 ($289 monthly) for 100 users, Enterprise from $399 per month billed annually, as of October 2026.
• Standout features: Flat pricing per user band; built-in tasks, chat and video calls; sales automation and call tracking on Professional.

One Check Worth Making

Before you sign with any of these alternatives to HubSpot, export a full copy of your HubSpot data and test the import on a trial account. Contacts and companies usually move cleanly, but deal stages, custom properties, email history and workflow logic often need to be mapped or rebuilt by hand. Several vendors offer migration help, and ActiveCampaign states it migrates for free, so ask what is included before you start.

Bring your consent and unsubscribe records with you, not just your contact list. Under the FTC’s CAN-SPAM compliance guide, businesses must honor opt-out requests within 10 business days, and a contact who unsubscribed in HubSpot should not start receiving email from your new platform.

Finally, model your costs at the size you expect to reach in two years. Contact-based tools, per-seat tools and flat-rate tools scale very differently, and the cheapest option today is not always the cheapest once your list or team doubles. For a broader framework on matching a CRM to your business, see our guide to choosing a CRM for SMBs.

Conclusion

The right choice among these HubSpot alternatives depends on which part of HubSpot you are replacing and how your costs grow. Salesforce and Zoho CRM cover the full CRM range from free to enterprise, Pipedrive, Freshsales and Close focus on helping reps sell, ActiveCampaign and Brevo take over the marketing side with lower entry prices, and monday CRM and Bitrix24 suit teams that want sales and collaboration in one place. Shortlist two or three, run your own data through their trials, and compare what each would cost at your next stage of growth, not just today.

If you want to add your company to this list, drop us a line or submit a form in the Best Choices section. After a thorough review, we’ll decide whether it’s an appropriate addition.